To support and encourage "safe and creative media".
Creating innovative media formats to break down traditional content production frameworks, providing more alternative ways to access useful information, and presenting essential information in the dimensions people desire for comprehensive and multifaceted storytelling. This will drive beneficial issues towards social participation and build a knowledge base in various fields to support the creation of safe and creative media.
The strategy will be driven to success through six key strategies.
Create 1 Media creation focuses on producing media that aims to create positive social, cultural, and economic impact.
Creating added value, strengthening soft power, and disseminating information to target groups both domestically and internationally.
Create 2 Human resource development focuses on enhancing the capabilities of media producers at various levels, providing comprehensive human resource development in media production.
Media goals include developing media professionals on specific issues, promoting local media, and collaborating with professional media organizations both domestically and internationally.
Create 3 Building a knowledge base focused on research and development (R&D) to advance knowledge in safe and creative media that can be practically applied, elevating the fund to become a comprehensive knowledge repository and learning resource on safe and creative media.
Create 4 Building immunity focuses on developing media literacy skills, enabling individuals to monitor unsafe media and identify harmful media that can have a negative impact.
To address negative aspects and promote digital literacy among children, youth, and all groups of the public, including fostering potential development for children and youth, and creating networks and mechanisms for receiving complaints, investigating, and alerting the public about unsafe media.
Uncreative
Create 5 Building networks focuses on public relations and communication for awareness and engagement, developing and promoting a network of partners for safe and creative media, and working collaboratively with various sectors to create a healthy media ecosystem.
Create 6 The organization is built with a focus on management and development, utilizing modern media production and digital technologies to enhance work efficiency and facilitate information sharing between government agencies, the private sector, and the public.
To serve as a guideline for defining the behaviors and attitudes that form the foundation of organizational culture, resulting in a unified personality and image for the personnel of the Safe and Creative Media Development Fund Office, the following definition is provided:
T – Trusted in Media Impact: "Promoting good media has a positive impact on society." The fund is committed to producing and promoting media that adheres to principles of ethics, accuracy, and responsibility in order to create positive change in society.
M – Mastery of Media: "Good media must be created; bad media must be recognized." The fund is committed to producing and promoting safe and creative media, media literacy, monitoring unsafe and uncreative media, developing knowledge, and managing the media ecosystem.
With a focus on using media as a tool for the sustainable development of children, youth, the general public, and society.
F – Forward & Creative Thinking: “Thinking ahead, thinking creatively, driving media for social change.”
The Safe and Creative Media Development Fund Act B.E. 2558 (2015) defines the objectives/powers and duties of the Fund as follows:
A fund shall be established called the "Safe and Creative Media Development Fund," and the fund shall be granted legal personality.
And its objectives are as follows:
(1) Campaign, promote and support the development of safe and creative media.
(2) Promote the development of the potential of producers of safe and creative media.
(3) Promote and support people, especially children, youth and families, to have media literacy skills, to monitor unsafe and unconstructive media, and to be able to use media to develop themselves, their communities and society.
(4) Promote and support broad public participation in order to develop safe and creative media.
(5) Promote research, training, knowledge development and innovation in safe and creative media.
(6) Promote individuals, community organizations, private organizations, public benefit organizations, government agencies, state enterprises, or other government units that carry out activities related to media to produce and develop safe and creative media.
(7) Implement and promote safe and creative media that is accessible and usable by all.
The Fund shall be empowered to carry out various activities within the scope of its objectives as set forth in Section 5, and such power shall include:
(1) Owning, possessing, and having various property rights.
(2) Establishing rights or performing any legal acts both within and outside the Kingdom.
(3) To profit from the fund's assets.
(4) Perform any other actions related to or connected with the objectives of the fund.
The committee has the power and duty to oversee the fund to ensure that its operations are in accordance with the objectives set forth in Section 5. Such power and duty includes:
(1) Establish policies, plans and strategies regarding the development of safe and creative media.
(2) Issue a notice specifying the characteristics of unsafe and uncreative media.
(3) Establish measures to promote the development and skills in media literacy, as well as to promote the use of media as a tool for learning and developing oneself, the community, and society.
(4) Establish measures to promote public participation in media monitoring in accordance with Section 5 (3).
(5) Establish measures to strengthen cooperation and coordination between government agencies, state enterprises and other government entities, as well as the private sector, in developing safe and creative media.
(6) Approve the annual operating plan, financial plan and annual budget of the fund.
(7) Issue regulations on the criteria and methods for allocating funds to projects or activities related to the development of safe and creative media.
(8) Issue regulations concerning the division of internal departments of the office and the scope of duties of such departments.
(9) Issue regulations concerning the selection of managers, the operation and delegation of authority of managers.
(10) Issue regulations concerning the administration, personnel management, finance, supplies and assets of the Office and the internal audit of the Fund.
(11) Issue regulations concerning the determination of compensation rates or service fees for the operation of the fund.
(12) Determine the number, positions, employment periods, salary rates and wages of officers and employees.
(13) Appoint advisors, subcommittees on promoting public participation, subcommittees on monitoring unsafe and uncreative media, subcommittees on promoting and supporting innovation for the development of safe and creative media, and other subcommittees as deemed appropriate to consider or carry out tasks assigned by the Committee.
(14) Perform any other actions necessary to achieve the objectives of the fund.
The announcement under (2) and the regulations under (7) shall be published in the Government Gazette.
A subcommittee for the administration of the Safe and Creative Media Development Fund shall be established, comprising:
The Permanent Secretary of the Ministry of Culture chairs the subcommittee. It includes representatives from the Ministry of Defence, the Ministry of Finance, and five experts appointed by the committee from among those with knowledge, skills, and experience in finance, law, social development or psychology, culture, and mass media (one person from each field). The manager serves as a subcommittee member and secretary.
The office has the following powers and duties:
(1) Responsible for the administrative work of the Board, the Sub-Committee for the Administration of the Safe and Creative Media Development Fund, and the Sub-Committee under Section 21 (13).
(2) Propose policies, plans and strategies regarding the development of safe and creative media, annual operational plans, financial plans and annual budgets of the Fund, as well as study, analyze and evaluate the performance of the Fund to the Board.
(3) Provide advice to media producers on producing safe and creative media.
(4) Prepare the accounts and annual performance reports of the fund.
(5) Carry out any other tasks as assigned by the Board, the Sub-Committee for the Administration of the Safe and Creative Media Development Fund, and the Sub-Committee under Section 21 (13).
388, S.P. Building (IBM Building) Building A
6st floor Phaholyothin Road, Samsennai, Phayathai,Bangkok 10400
phone : 02 273 0116-9
Fax: 02 273 0120
E-mail: [email protected]
(Send documents/invitation letter)
E-mail: [email protected]
