The National Ethics Center (Public Organization), in collaboration with the Safe and Creative Media Development Fund and the Ministry of Culture, invites submissions of creative media works. 9 Categories of Recognition – Creating Awareness, Inspiring, and Motivating Thais to Do Good Deeds
May 14, 2564: The Thailand Moral Development Center (Public Organization), in collaboration with the Safe and Creative Media Development Fund, the Ministry of Culture, and the National Reform Committee on Culture, Sports, Labor, and Human Resource Development, held a press conference. Creative Media for Morality Award Project Year The 2020 Moral Media Awards will select works of “Creative Media for Morality,” meaning media with concepts, content, and presentation styles that promote morality and encourage viewers to adopt moral behavior or positive cultural values in Thai society. The awards will be divided into nine categories: 1) Drama, 2) Film, 3) Short Video Clips on Social Media, 4) Advertisement, 5) Songs, 6) Radio Programs, 7) Television Programs, 8) Print Media, and 9) Digital Media, all with content related to or communicating moral behavior.ม To commend individuals, organizations, and agencies that produce and promote relevant aspects of morality.
Associate Professor Dr. Suriyadev Tripathi, Director of the Center for Moral Development (Public Organization). It was stated that the 2020 Creative Media for Morality Award selection project is being implemented under the national reform strategy plan, by the National Reform Committee on Culture, Sports, Labor, and Human Resource Development, chaired by Mr. Veera Rojpojchanarat, with the Center for Moral Development as the main responsible agency. This project, a "Big Rock" activity within the national reform plan on culture, is one of the priority priorities for the reform committee. The aim is to identify, recognize, and reward individuals and organizations that produce creative media or programs promoting morality that positively impact society and benefit the wider community. The goal is to disseminate and expand the reach of creative media on morality in various forms, enabling people of all ages to understand, appreciate, and be inspired to do good deeds in various areas. The award recognizes nine categories of creative media. The media must have been produced and disseminated through various media channels between 2019 and 2020 (January 2019 – December 2020), and possess content, scripts, and stories that reflect various moral values, stimulating moral awareness among different audience groups according to the media's context. That which is not against morality or ethics, does not incite or sedition, or violates the rights of others, and is not directly related to politics.
As for Dr.Thanakorn Srisukhsai, Manager of the Safe and Creative Media Development Fund. It was stated that the Media Development Fund plays a role in supporting and stimulating "safe and creative media," including the creation of various media innovations to break down traditional content production frameworks, increase alternative content options for accessing useful information, and present essential information in the dimensions that people desire for comprehensive and multifaceted storytelling. This also aims to drive beneficial issues towards social participation, while building a knowledge base in various fields to support the creation of safe and creative media. build "Participation" This involves the government sector, private sector, the public, and non-governmental organizations, by creating a coordination model to achieve efficiency and sustainability. build "Media literacy" and "media monitoring" Stakeholders involved in promoting media literacy in Thailand should collaborate, network, and pool resources to prepare for integrating media literacy into the education system. This includes providing information and other resources to support media literacy promotion, supporting research to develop in-depth knowledge of Thai media and communication behavior, and developing indicators of media literacy levels. A funding source should be established to create a "media literate" society primarily for children, youth, and families. Furthermore, a role in media monitoring should be played, emphasizing collaborative scrutiny, creating databases, developing innovations, working on specific issues with diverse target groups, building informed citizens, fostering strong networks, and mobilizing through public communication. The Safe and Creative Media Development Fund, the Center for Moral Development (under the supervision of the Minister of Culture), and other relevant media production agencies should play a role in supporting the production and creation of media content that promotes and raises ethical awareness, disseminating it to people of all ages so they can choose to consume positive media.
For those interested in participating in the project, including individuals, agencies, organizations, groups, clubs, media outlets, or the general public, nominations can be submitted according to the specified criteria and form. Please include the contact information and address of the nominee/organization so that the selection committee for the 2563 Creative Media for Morality Award can locate and submit nominations for consideration. Submitted and selected works must have the consent of the copyright holder.
Selected works in each category will be recognized by the Center for Moral Development (Public Organization), the Safe and Creative Media Development Fund, and the Ministry of Culture. They will receive a plaque of honor, and their stories will be compiled into media for dissemination to the public through various channels. Furthermore, encouragement will be provided to creative media producers by contacting their respective organizations or relevant agencies to acknowledge their contributions.
Applications are open from today until June 15, 2564. Submissions, application forms, and further information can be downloaded from the website of the Moral Center (Public Organization) at www.moralcenter.or.th or by phone at 02 644 9900, as well as the website of the Safe and Creative Media Development Fund at www.thaimediafund.or.th, the Ministry of Culture, and other collaborating agencies.
