Who would have thought that the "giant," with its big fangs, thick eyebrows, fierce face, and massive build—the kind of statue seen guarding temples with clubs, a fearsome sight even in literature, only ever playing the role of a villain who loves a womanizer? And Thai proverbs even describe a "flirtatious giant" as someone who resorts to violence and cruelty when things don't go their way. Who would have thought that this monstrous image could be transformed into something adorable, appearing in the game and application "YAKLAND," developed by Thais? Inspired by the desire to promote Thailand's beautiful cultural and architectural sites to the world, the giant has been transformed into six lovable characters, each with a distinct personality.
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Asura, the eldest and most peace-loving giant, represents justice and is selfless.
Phu Pha, the compassionate and selfless green giant, is a source of support for everyone.
Mekha, a giant who loves freedom, is thoughtful, curious, and eager to learn.
Akki, the brave red giant, loves adventure and enjoys new challenges.
Vari, the sky giant, is reasonable, calm, methodical, and always puts the greater good first.
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Asanee is a swift and sincere giant.
Sunisa Sripholthas, a member of the game and application development team from Brother Picture Co., Ltd., shared the initial idea behind the development of the YAKLAND game, which was presented to the Safe and Creative Media Development Fund and subsequently received strategic funding in 2563. The game is packed with diverse interconnected technologies and features, including augmented reality (AR) technology, interactive chatbots acting as tour guides, the integration of the real and virtual worlds, and a points accumulation system for discounts at participating stores.