The potential of soft power and local culture: using creative media to upgrade products based on local biodiversity.

(September 21, 2566) The Safe and Creative Media Development Fund signed a Memorandum of Understanding (MOU) with the Bio-Economic Development Agency (Public Organization) to jointly promote and develop the soft power of local community culture. This aims to create sustainable added value through the upgrading of products, services, and food derived from biodiversity and local wisdom. The signing ceremony took place at the Safe and Creative Media Development Fund office. Dr. Dhanakorn Srisooksai Manager of the Safe and Creative Media Development Fund, and Mrs. Suwanna Tearsuwan The Director of the Bio-Economic Development Office (Public Organization) signed the agreement, with executives from both organizations present as witnesses.

The purpose of this MOU is to promote and develop the soft power of local communities' culture, leading to sustainable added value through the upgrading of products, services, and food derived from biodiversity and local wisdom.

To develop safe and creative cultural media for local communities, utilizing biodiversity and local wisdom to transmit local cultural identity and enhance tourism through community and local participation.

To promote and support the development of media literacy skills and the ability to monitor unsafe and unconstructive media.

Develop a body of knowledge for communicating and exchanging information on the surveying and compilation of biodiversity resources and local wisdom.

To foster community engagement and network partnerships for information exchange, the aim is to create safe and constructive media that is accessible and utilizing biodiversity and local wisdom universally.

To promote and support public relations and communication to disseminate information and news on the development of safe and creative media stemming from bio-based economic development, the conservation and sustainable use of biodiversity, and to reach the wider public.

Dr. Tanakorn Srisukhsai, Manager of the Safe and Creative Media Development Fund, stated that this collaboration shares the common objective of promoting and developing the soft power of local community culture, leading to sustainable added value through the upgrading of products and services to international standards.

This includes promoting media literacy skills and the ability to monitor and report unsafe and unconstructive media.

Help develop a knowledge base for communicating and exchanging information on resource exploration and data collection, fostering community participation. Raising awareness of biodiversity is a powerful tool for conservation and preserving local communities.

"Today marks a good starting point for driving initiatives to raise awareness in society about the conservation and sustainable use of biodiversity, and to reach a wide audience."

Ms. Suwanna Tiertsuwan, Director of the Bio-Economic Development Office (Public Organization), stated that it is a positive development that the two organizations have collaborated on a project to support the development of safe and creative media for the development of the bio-based economy.

Disseminating knowledge, providing services, facilitating access to and utilization of biodiversity, and preserving the wisdom of local communities and communities.

This collaboration provides a great opportunity to jointly support and disseminate information on the conservation and sustainable use of biodiversity to the general public, based on the utilization of local biodiversity.

"This collaboration is the first step in promoting and developing the soft power of local community culture, leading to the creation of sustainable added value."

However, Mr. Chamnan Ngammaneeudom, Deputy Manager of the Safe and Creative Media Development Fund, stated...

Mr. Thanit Changthaworn, Deputy Director of the Bio-Economic Development Office, also signed the MOU as a witness.

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Mr. Pramote Boonnamsuk

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of Business Administration and Management, Marketing Major, Assumption University of Business Administration.
  • Master's Degree in Computer Science Administration and Management, Assumption University of Business Administration.
  • Director of Policy, Strategy and Research, Safe and Creative Media Development Fund.
  • Head of New Business Strategy, Thaicom Public Company Limited.
  • General Manager, Thai Advance Innovation Co., Ltd.
  • Marketing Manager, High-Speed ​​Internet Services via Satellite, Thaicom Public Company Limited.
  • Marketing Director, CS Login Public Company Limited.

Dr. Chamnan Ngammaneeudom

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of International Business Management, Assumption University (ABAC)
  • Master's Degree in Business Administration (Marketing), Assumption University (ABAC)
  • Doctor of Philosophy in Business Administration (Commerce), Magadh University, India
  • Representing Thailand in international lectures, conferences, and negotiations.
  • Special Committee considering the Draft Act on the Organization for Frequency Allocation and Regulation of Broadcasting, Television and Telecommunications Businesses, B.E. 2564 (2021).
  • Honorary Advisor to the Ad Hoc Committee on the Establishment of an Agency to Manage the Promotion of Medium, Small, and Micro Enterprises, National Legislative Assembly.
  • Academic staff member of the Commission on Commerce and Intellectual Property.
  • Advisor to the Sub-Committee on Special Economic Zones, Committee on Finance, Banking, and Financial Institutions.
  • Head of the Department of Global Business Management
  • Head of the Human Resource Development Center, Faculty of Commerce, Burapha University.
  • He is a professor, lecturer, and thesis examination committee member at the master's and doctoral levels at many universities, including Burapha University, Assumption University, Silpakorn University, Mahidol University, and Sripatum University, among others.
  • Consulting services in the preparation of master plans for international business, broadcasting, television, and telecommunications.

Dr. Dhanakorn Srisooksai

PhD CEO, Thai Media Fund

  • Bachelor of Laws, Thammasat University
  • Master of Arts (Social Development), Faculty of Social Development, National Institute of Development Administration.
  • Master of Arts (Political Economy), Faculty of Economics.
  • Chulalongkorn University, Doctor of Philosophy (Mass Communication)
    Faculty of Journalism and Mass Communication, Thammasat University
  • Manager of the Safe and Creative Media Development Fund, 2nd term.
  • Faculty of Journalism and Mass Communication, Thammasat University
  • Subcommittee for Broadcasting Licensing Consideration, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Staff member of the NBTC (National Broadcasting and Telecommunications Commission): Lieutenant General Dr. Peerapong Manakit, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Frequency Reclamation and Compensation for the 700 MHz Frequency, National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee for Licensing of Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Promoting Self-Regulation of Broadcasting and Television Operators, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Defining the Characteristics and Types of Broadcasting and Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Assistant Managing Editor, TITV television station (before its transition to Thai PBS), Office of the Permanent Secretary, Prime Minister's Office.
  • Executives and presenters of the INN News Group.
  • Head of the working group for the proactive public relations project in the southern border provinces, Development Command, Royal Thai Armed Forces.
  • Training course for Public Sector Financial Management Executives (PSF), 9th batch.
  • As a representative of the National Broadcasting and Telecommunications Commission (NBTC), I joined a delegation from the Ministry of Foreign Affairs to study approaches to countering violent extremist ideologies and the creation of counter-narratives in the United Arab Emirates from September 30 to October 3, 2561.
  • I attended a Broadcast and Content Regulation training course organized by the National Broadcasting and Telecommunications Commission (NBTC) in collaboration with the Thomson Foundation of the United Kingdom and the Institute for Defense & Business of the United States.

Lieutenant Colonel Dr. Thanakrit Ekayokya

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of Laws (LL.B.), Faculty of Law, Ramkhamhaeng University.
  • Master of Laws from The University of Auckland, New Zealand.
  • Doctor of Philosophy in Intellectual Property Law and Information Technology from The University of Southampton, England.
  • Vice President of the Thai Government Scholarship Students Association
  • Acting Director of the Trademark Office
  • Head of International Trademark Registration Division
  • Head of the ASEAN, APEC, and China Cooperation Group at the Department of Intellectual Property.
  • Participated in the working group for negotiating the Thailand-India FTA and the WTO while serving as a trade specialist at the Department of International Trade Negotiations.
  • Served as Commercial Counselor at the Royal Thai Embassy in Brussels.
  • Responsible for establishing a subsidiary of AOT to handle the transportation of perishable goods through special channels.
  • He has served as a visiting lecturer and thesis examination committee member for master's and doctoral degrees at several universities, including Chulalongkorn University, the National Institute of Development Administration, and Sripatum University, among others.

Dr. Chamnan Ngammaneeudom

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of International Business Management, Assumption University (ABAC)
  • Master's Degree in Business Administration (Marketing), Assumption University (ABAC)
  • Doctor of Philosophy in Business Administration (Commerce), Magadh University, India
  • Representing Thailand in international lectures, conferences, and negotiations.
  • Special Committee considering the Draft Act on the Organization for Frequency Allocation and Regulation of Broadcasting, Television and Telecommunications Businesses, B.E. 2564 (2021).
  • Honorary Advisor to the Ad Hoc Committee on the Establishment of an Agency to Manage the Promotion of Medium, Small, and Micro Enterprises, National Legislative Assembly.
  • Academic staff member of the Commission on Commerce and Intellectual Property.
  • Advisor to the Sub-Committee on Special Economic Zones, Committee on Finance, Banking, and Financial Institutions.
  • Head of the Department of Global Business Management
  • Head of the Human Resource Development Center, Faculty of Commerce, Burapha University.
  • He is a professor, lecturer, and thesis examination committee member at the master's and doctoral levels at many universities, including Burapha University, Assumption University, Silpakorn University, Mahidol University, and Sripatum University, among others.
  • Consulting services in the preparation of master plans for international business, broadcasting, television, and telecommunications.

Dr. Dhanakorn Srisooksai

PhD CEO, Thai Media Fund

  • Bachelor of Laws, Thammasat University
  • Master of Arts (Social Development), Faculty of Social Development, National Institute of Development Administration.
  • Master of Arts (Political Economy), Faculty of Economics, Chulalongkorn University.
  • Doctor of Philosophy (Mass Communication), Faculty of Journalism and Mass Communication, Thammasat University.
  • Manager of the Safe and Creative Media Development Fund, 2nd term.
  • Faculty of Journalism and Mass Communication, Thammasat University
  • Subcommittee for Broadcasting Licensing Consideration, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Staff member of the NBTC (National Broadcasting and Telecommunications Commission): Lieutenant General Dr. Peerapong Manakit, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Frequency Reclamation and Compensation for the 700 MHz Frequency, National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee for Licensing of Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Promoting Self-Regulation of Broadcasting and Television Operators, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Defining the Characteristics and Types of Broadcasting and Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Assistant Managing Editor, TITV television station (before its transition to Thai PBS), Office of the Permanent Secretary, Prime Minister's Office.
  • Executives and presenters of the INN News Group.
  • Head of the working group for the proactive public relations project in the southern border provinces, Development Command, Royal Thai Armed Forces.
  • Training course for Public Sector Financial Management Executives (PSF), 9th batch.
  • As a representative of the National Broadcasting and Telecommunications Commission (NBTC), I joined a delegation from the Ministry of Foreign Affairs to study approaches to countering violent extremist ideologies and the creation of counter-narratives in the United Arab Emirates from September 30 to October 3, 2561.
  • I attended a Broadcast and Content Regulation training course organized by the National Broadcasting and Telecommunications Commission (NBTC) in collaboration with the Thomson Foundation of the United Kingdom and the Institute for Defense & Business of the United States.