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Poverty alleviation movement

The cartoon "The Poverty Alleviation Movement," previously published in the Thai Rath newspaper, is being re-released in digital format. This new version is a 2D animated cartoon, aiming to reach children, youth, and interested viewers, inspiring them to take pride in Thai food culture and fostering its sustainable development and continuation.

Project success
product: The animated cartoon series "The Poverty Alleviation Movement," consisting of 30 episodes, each 2 minutes long, aired on Thairath TV Channel 32 and online platforms. It garnered a total of 6,581,550 views, broken down as follows: 5,791,264 views on television and 790,286 views online.

result: Viewer perception
- 79.25% of the sample group were familiar with the cartoon "The Poverty Alleviation Movement".
- The channel through which the "Poverty Alleviation Movement" cartoon is most frequently seen.
The number one channel is YouTube: Sooklek Channel, with 32.88%.
Second place goes to Facebook Fanpage: Sooklek Cartoon with 25.89%.
– 68.55% remembered it as a cartoon about cooking because it contained interesting knowledge about Thai food.
– Overall, the perception of the animated cartoon "The Poverty Alleviation Movement" is at a high level (average 3.85).

Portfolio link Poverty alleviation movement

 

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The Media Fund, in collaboration with the NBTC (National Broadcasting and Telecommunications Commission), academics, and business operators, presented research findings to discuss survival strategies, accelerate the roadmap, and promote a "new balance" to curb the media industry's crisis.

"Supamas" pushes for a "Media Fund" to join forces with the Department of Public Relations and MCOT to support the Ministry of Digital Economy and Society in accelerating the creation of immunity and upgrading platform regulation to protect children and youth from harmful content and dangers in the online world.

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"Supamas" pushes for a "Media Fund" to join forces with the Department of Public Relations and MCOT to support the Ministry of Digital Economy and Society in accelerating the creation of immunity and upgrading platform regulation to protect children and youth from harmful content and dangers in the online world.

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Mr. Pramote Boonnamsuk

Deputy Manager of the Safe and Creative Media Development Fund

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Dr. Chamnan Ngammaneeudom

Deputy Manager of the Safe and Creative Media Development Fund

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Lieutenant Colonel Dr. Thanakrit Ekayokya

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Dr. Dhanakorn Srisooksai

PhD CEO, Thai Media Fund

  • Bachelor of Laws, Thammasat University
  • Master of Arts (Social Development), Faculty of Social Development, National Institute of Development Administration.
  • Master of Arts (Political Economy), Faculty of Economics, Chulalongkorn University.
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  • Faculty of Journalism and Mass Communication, Thammasat University
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