Decoding From Seed to Growth: Creating Media, Building the Future of Thai Children – With insights into media production for children from world-class experts. Unveiling new perspectives and turning points for children's future; a major mission requiring heart, understanding, and ethics.

The "From Seed to Growth: Creating Media, Building the Future of Thai Children" event, organized by the Thai Media Fund, concluded impressively with a Media Thinking workshop. Participants learned about the process of thinking and designing media for early childhood education from Sesame Workshop India, experiencing and understanding the concepts behind the success of Sesame Street, from an educational framework to developing creative ideas and creating media that is both fun and educational for children.

Dr. Dhanakorn Srisooksai The manager of the Safe and Creative Media Development Fund revealed that the "From Seed to Growth: Creating Media, Building the Future of Thai Children" activity, a learning space for the future of early childhood education in Thailand, allowed participants to learn about the thinking and design processes of media for children, which is very important. The key takeaways can be summarized as follows:

  • Before designing media for children, are we thinking like a child?
  • Transform difficult subjects into "easy, fun, and diverse" experiences.
  • Effective media should "not instill fear," but rather encourage children to understand.
  • Storytelling to instill deep values ​​such as diversity, well-being, the environment, and emotions.
  • Designing, experimenting with, and producing media that connects with the real lives of children and families.

This workshop isn't just about creating content for children, but about "rethinking" how media can help change children's future.

The key takeaway from the collaborative learning activity, "From Seed to Growth: Creating Media, Building the Future of Thai Children," is that "communication with children must be accurate, sincere, and meaningful," making the "message simple and understandable."

  • "Unlearn" old beliefs to embrace new ways of thinking.
  • Start with "children" and then expand to other target groups.
  • Using images, music, and effective media formats can create "understanding" more effectively than words alone.
  • Good children's media should not feel "overwhelming" or "confusing."
  • One core idea can be strategically expanded into many forms without losing its essence and value.

And with voices from world-class children's media creators, the Media Thinking workshop by Sesame Workshop India, where participants learned the thinking and design processes for early childhood media, provided a new perspective, deeper understanding, and the ability to create media for children with heart.

 "There is no room for error when communicating with children," by Sonali Khan.

"We must unlearn adult thinking to understand the simple things that are difficult for children." - Bhawneet Singh

 "Start by researching children, communicate from a child's perspective, and use language they understand," by Shobha Kapoor.

 "Raise children to be superheroes for each other, without judgment from adults." - by Sanyam Sharma

Every word represents a concept that completely changes the perspective on creating children's media and reflects the idea that "children's media is not a small matter, but a major undertaking that requires heart, understanding, and ethics."

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Mr. Pramote Boonnamsuk

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of Business Administration and Management, Marketing Major, Assumption University of Business Administration.
  • Master's Degree in Computer Science Administration and Management, Assumption University of Business Administration.
  • Director of Policy, Strategy and Research, Safe and Creative Media Development Fund.
  • Head of New Business Strategy, Thaicom Public Company Limited.
  • General Manager, Thai Advance Innovation Co., Ltd.
  • Marketing Manager, High-Speed ​​Internet Services via Satellite, Thaicom Public Company Limited.
  • Marketing Director, CS Login Public Company Limited.

Dr. Chamnan Ngammaneeudom

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of International Business Management, Assumption University (ABAC)
  • Master's Degree in Business Administration (Marketing), Assumption University (ABAC)
  • Doctor of Philosophy in Business Administration (Commerce), Magadh University, India
  • Representing Thailand in international lectures, conferences, and negotiations.
  • Special Committee considering the Draft Act on the Organization for Frequency Allocation and Regulation of Broadcasting, Television and Telecommunications Businesses, B.E. 2564 (2021).
  • Honorary Advisor to the Ad Hoc Committee on the Establishment of an Agency to Manage the Promotion of Medium, Small, and Micro Enterprises, National Legislative Assembly.
  • Academic staff member of the Commission on Commerce and Intellectual Property.
  • Advisor to the Sub-Committee on Special Economic Zones, Committee on Finance, Banking, and Financial Institutions.
  • Head of the Department of Global Business Management
  • Head of the Human Resource Development Center, Faculty of Commerce, Burapha University.
  • He is a professor, lecturer, and thesis examination committee member at the master's and doctoral levels at many universities, including Burapha University, Assumption University, Silpakorn University, Mahidol University, and Sripatum University, among others.
  • Consulting services in the preparation of master plans for international business, broadcasting, television, and telecommunications.

Dr. Dhanakorn Srisooksai

PhD CEO, Thai Media Fund

  • Bachelor of Laws, Thammasat University
  • Master of Arts (Social Development), Faculty of Social Development, National Institute of Development Administration.
  • Master of Arts (Political Economy), Faculty of Economics.
  • Chulalongkorn University, Doctor of Philosophy (Mass Communication)
    Faculty of Journalism and Mass Communication, Thammasat University
  • Manager of the Safe and Creative Media Development Fund, 2nd term.
  • Faculty of Journalism and Mass Communication, Thammasat University
  • Subcommittee for Broadcasting Licensing Consideration, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Staff member of the NBTC (National Broadcasting and Telecommunications Commission): Lieutenant General Dr. Peerapong Manakit, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Frequency Reclamation and Compensation for the 700 MHz Frequency, National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee for Licensing of Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Promoting Self-Regulation of Broadcasting and Television Operators, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Defining the Characteristics and Types of Broadcasting and Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Assistant Managing Editor, TITV television station (before its transition to Thai PBS), Office of the Permanent Secretary, Prime Minister's Office.
  • Executives and presenters of the INN News Group.
  • Head of the working group for the proactive public relations project in the southern border provinces, Development Command, Royal Thai Armed Forces.
  • Training course for Public Sector Financial Management Executives (PSF), 9th batch.
  • As a representative of the National Broadcasting and Telecommunications Commission (NBTC), I joined a delegation from the Ministry of Foreign Affairs to study approaches to countering violent extremist ideologies and the creation of counter-narratives in the United Arab Emirates from September 30 to October 3, 2561.
  • I attended a Broadcast and Content Regulation training course organized by the National Broadcasting and Telecommunications Commission (NBTC) in collaboration with the Thomson Foundation of the United Kingdom and the Institute for Defense & Business of the United States.

Lieutenant Colonel Dr. Thanakrit Ekayokya

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of Laws (LL.B.), Faculty of Law, Ramkhamhaeng University.
  • Master of Laws from The University of Auckland, New Zealand.
  • Doctor of Philosophy in Intellectual Property Law and Information Technology from The University of Southampton, England.
  • Vice President of the Thai Government Scholarship Students Association
  • Acting Director of the Trademark Office
  • Head of International Trademark Registration Division
  • Head of the ASEAN, APEC, and China Cooperation Group at the Department of Intellectual Property.
  • Participated in the working group for negotiating the Thailand-India FTA and the WTO while serving as a trade specialist at the Department of International Trade Negotiations.
  • Served as Commercial Counselor at the Royal Thai Embassy in Brussels.
  • Responsible for establishing a subsidiary of AOT to handle the transportation of perishable goods through special channels.
  • He has served as a visiting lecturer and thesis examination committee member for master's and doctoral degrees at several universities, including Chulalongkorn University, the National Institute of Development Administration, and Sripatum University, among others.

Dr. Chamnan Ngammaneeudom

Deputy Manager of the Safe and Creative Media Development Fund

  • Bachelor of International Business Management, Assumption University (ABAC)
  • Master's Degree in Business Administration (Marketing), Assumption University (ABAC)
  • Doctor of Philosophy in Business Administration (Commerce), Magadh University, India
  • Representing Thailand in international lectures, conferences, and negotiations.
  • Special Committee considering the Draft Act on the Organization for Frequency Allocation and Regulation of Broadcasting, Television and Telecommunications Businesses, B.E. 2564 (2021).
  • Honorary Advisor to the Ad Hoc Committee on the Establishment of an Agency to Manage the Promotion of Medium, Small, and Micro Enterprises, National Legislative Assembly.
  • Academic staff member of the Commission on Commerce and Intellectual Property.
  • Advisor to the Sub-Committee on Special Economic Zones, Committee on Finance, Banking, and Financial Institutions.
  • Head of the Department of Global Business Management
  • Head of the Human Resource Development Center, Faculty of Commerce, Burapha University.
  • He is a professor, lecturer, and thesis examination committee member at the master's and doctoral levels at many universities, including Burapha University, Assumption University, Silpakorn University, Mahidol University, and Sripatum University, among others.
  • Consulting services in the preparation of master plans for international business, broadcasting, television, and telecommunications.

Dr. Dhanakorn Srisooksai

PhD CEO, Thai Media Fund

  • Bachelor of Laws, Thammasat University
  • Master of Arts (Social Development), Faculty of Social Development, National Institute of Development Administration.
  • Master of Arts (Political Economy), Faculty of Economics, Chulalongkorn University.
  • Doctor of Philosophy (Mass Communication), Faculty of Journalism and Mass Communication, Thammasat University.
  • Manager of the Safe and Creative Media Development Fund, 2nd term.
  • Faculty of Journalism and Mass Communication, Thammasat University
  • Subcommittee for Broadcasting Licensing Consideration, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Staff member of the NBTC (National Broadcasting and Telecommunications Commission): Lieutenant General Dr. Peerapong Manakit, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Frequency Reclamation and Compensation for the 700 MHz Frequency, National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee for Licensing of Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Promoting Self-Regulation of Broadcasting and Television Operators, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Subcommittee on Defining the Characteristics and Types of Broadcasting and Television Businesses, Office of the National Broadcasting and Telecommunications Commission (NBTC).
  • Assistant Managing Editor, TITV television station (before its transition to Thai PBS), Office of the Permanent Secretary, Prime Minister's Office.
  • Executives and presenters of the INN News Group.
  • Head of the working group for the proactive public relations project in the southern border provinces, Development Command, Royal Thai Armed Forces.
  • Training course for Public Sector Financial Management Executives (PSF), 9th batch.
  • As a representative of the National Broadcasting and Telecommunications Commission (NBTC), I joined a delegation from the Ministry of Foreign Affairs to study approaches to countering violent extremist ideologies and the creation of counter-narratives in the United Arab Emirates from September 30 to October 3, 2561.
  • I attended a Broadcast and Content Regulation training course organized by the National Broadcasting and Telecommunications Commission (NBTC) in collaboration with the Thomson Foundation of the United Kingdom and the Institute for Defense & Business of the United States.