Top 10 topics that received the most attention, communication, and engagement online in October 2.568

A study of online communication in Thai society, using the ZocialEye tool, surveyed data from five major communication platforms: 1) Facebook, 2) X, 3) Instagram, 4) YouTube, and 5) TikTok during October 2025. The study identified the top 10 issues that received the most attention, communication, and engagement, as follows:

Number 1: The Thai-Cambodian situation. (117,424,380 Engagement)

In October 2025, tensions and violence arose in the Thai-Cambodian border area, particularly around Ban Nong Chan and Ban Nong Ya Kaeo in Sa Kaeo Province. Several significant incidents occurred during that month, including: a team led by Gun Chompalang using loudspeakers to play horror movie soundtracks and aircraft noise near the border to pressure Cambodians to leave the area; this led to condemnation from human rights activists, who in turn accused the activists of failing to protect Thai citizens; and a protest by local supporters led by Veera Somkwamkid to reclaim land in Ban Nong Chan, further escalating tensions. Other initiatives included fundraising from the Hathaitip Foundation to build a border wall to prevent future conflicts.

The data shows that examples of accounts with high engagement include duckdarknews (TikTok) and siamnews (TikTok), which reported on events such as Kan Chomphaeng's response to human rights activists questioning his use of loudspeakers to disrupt Cambodia; Kan Chomphaeng's Facebook account announcing the cancellation of his parade and expressing dissatisfaction with human rights activists criticizing his use of loudspeakers; and the dailynewsonline (TikTok) account posting a viral image of Anutin Charnvirakul switching country signs during the signing of the joint declaration between Thailand and Cambodia, witnessed by US President Donald Trump and Malaysian Prime Minister Anwar Ibrahim, among others.

From the perspective of the communicators, it was found that: Media, News Agency The highest level of engagement on this issue was generated by 59.60%, followed by social media influencers at 36.67%, general users at 3.57%, and others at 0.16%, depending on the platform. Facebook It had the highest engagement rate at 64.72%, followed by TikTok at 24.10%, YouTube at 8.54%, Instagram at 1.56%, and X at 1.08%.  

Rank 2 Jennie Festivals (88,033,425 Engagement)

Jenny Ratchanok Suwanket, or "Jenny Daemodtasodchuen," a famous Luk Thung singer and influencer, faced a major family problem stemming from her mother's debts. Jenny went live on TikTok to reveal the whole situation with her mother, announcing that this would be the final time she paid off the debts. This drama between Jenny and her mother garnered significant attention on social media. Her outpouring of frustration over her mother eventually led to a TikTok sales campaign, creating the "Jenny Festival," a platform where artists, celebrities, social media influencers, and small and large brands could sell their products themselves. Each live stream attracted a large audience, resulting in sales totaling hundreds of millions of baht in a short period.

The data reveals that most posts focus on personal life, live product sales, and ongoing drama. The account most frequently discussing these issues is Jenny's account, janeydm (TikTok), which has several posts generating the highest engagement. These include a live product sales post titled "Live stream until my child woke up! Today's sales reached 80 million baht!", sharing moments with her daughter "#JennyGetsEverythingIfShe'sHappy #Monet #Yujin," and her appearance on the TV show "Hone Krasae" discussing the drama. Meanwhile, the Facebook account "Tud Yoi Khao" also has high-engagement posts, such as "So heated!! #JennyGetsEverythingIfShe'sHappy heated post, the opposing party is her mother."

From the perspective of the communicators, it was found that: Social media influencers The platform that generated the highest level of engagement on this issue was 87.65%, followed by media and news outlets at 10.23%, and general users at 2.12%. TikTok It had the highest engagement rate at 78.38%, followed by Facebook at 18.60%, Instagram at 2.19% x 0.60%, and YouTube at 0.23%.

Rank 3 Dramas surrounding the Gun Jompalang Foundation (45,928,548 Engagement)

The involvement of Kan Chompalang in the Thai-Cambodian situation has raised questions about his role, leading to investigations into his connections with politicians. Evidence has surfaced linking the Kan Chompalang Foundation to the Thammanat Phromphao Foundation, raising concerns about the transparency of donations to the foundation. One of those questioning this is Nawatt Issarakraisri, who publicly requested the return of his donations to express his lack of trust and disinterest in the foundation.

The data reveals that most posts focused on reporting news and clarifying various controversies surrounding Gun Jompalang and the Gun Jompalang Foundation, particularly regarding donations and the announcement of a temporary suspension of his social work activities. Examples of accounts with high engagement include: Anuwat Jadhai's Facebook account, which reported on Gun Jompalang shedding tears and announcing a temporary break from fieldwork; Ruang Lao Chao Nee's Facebook account, which reported on the conflict between Gun Jompalang and Ice Rakchanok regarding Gun Jompalang's company receiving several contracts from the Ministry of Agriculture, and questioned his relationship with Thammanat Phromphao, the Minister of Agriculture; and the Gun Jompalang Foundation's Facebook account, which posted a live stream clarifying the foundation's financial status and its connection with Thammanat Phromphao.

From the perspective of the communicators, it was found that: Media, News Agency The highest level of engagement on this issue was generated by 65.02%, followed by social media influencers at 33.76% and general users at 1.22%, on the platform. Facebook It had the highest engagement rate at 73.45%, followed by TikTok at 18.12%, YouTube at 6.24%, Instagram at 1.34%, and X at 0.85%.

Rank 4. Her Majesty Queen Mother Sirikit passed away (44,391,445 Engagement)

On October 24, 2568, the Royal Household officially announced the passing of Her Majesty Queen Sirikit, the Queen Mother, at Chulalongkorn Hospital, Thai Red Cross Society. The government announced guidelines for mourning and measures for civil servants and the general public, including adjustments to celebratory events. The Thai people expressed their sorrow and grief over this great loss.

The data reveals that most posts focused on expressing condolences for the passing of Her Majesty Queen Sirikit, commemorating her benevolence, and sharing the grief of the Thai people. Examples of influential social media accounts with high engagement include Mask_50223 (TikTok), which posted a video recalling a royal remark by His Majesty King Bhumibol Adulyadej, Rama IX, expressing jealousy and envy towards the photographer who took pictures of Her Majesty Queen Sirikit; and panita1305 (TikTok), which posted a message of mourning and mentioned that October was a month of loss for several important members of the royal family.

From the perspective of the communicators, it was found that: Social media influencers The highest level of engagement on this issue was achieved through various platforms, with 69.97% participation, followed by media and news outlets at 25.71%, general users at 4.26%, and others at 0.06%. TikTok It had the highest engagement rate at 56.61%, followed by Facebook at 33.12%, Instagram at 6.66% x 2.99%, and YouTube at 0.62%.

Rank 5 groups BUS Because of you I shine (43,741,064 Engagement)

“BUS because of you I shine,” a Thai T-Pop boy group, presented a special project, “BUS COVER PROJECT,” which involves reinterpreting and re-recording their songs to communicate with their followers. In October 2568, they collaborated with JINWOOK and NEX, and their members also participated in a promotional dance for BamBam's song “WONDERING,” resulting in significant buzz on social media. 

The data reveals that most posts focus on showcasing the members' personal lifestyles to engage with fans, alongside promoting the band's activities and special projects, such as the "BUS COVER PROJECT" (songs 'Lemon' and 'Heather'). Examples of accounts with high engagement include band members' accounts such as aa.busofficial (TikTok) showcasing guitar playing ("fashion but rock… #guitar") and khunpol.busofficial (TikTok) posting short clips to interact with fans ("P'Pong pressed 1"). Meanwhile, the band's official account, bus.becauseofyouishine (Instagram), also receives high engagement and primarily serves to promote the band's music and important projects.

From the perspective of the communicators, it was found that: Social media influencers The majority, members of the BUS group, were able to engage in the issue the most, at 96.78%, followed by general users at 2.89%, brands at 0.30%, and media/news outlets at 0.03%, according to the platform. Instagram It had the highest engagement rate at 39.18%, followed by TikTok at 37.95% x 19.27%, Facebook at 2.44%, and YouTube at 1.16%. 

Rank 6. BamBam (Kantpimook) released his album Hometown (43,257,501 Engagements)

BamBam, a world-renowned Thai artist and member of the K-pop group GOT7, released his first Thai-language EP album on October 10, 2568. The album featured collaborations with several Thai artists, including Ink Warunthorn Thamthai and Jeff Sator. He also promoted the album on various television programs such as "Het Yang Sian Rang," "OHANA," and "Ba Palang," gaining significant attention on social media.

The data reveals that most posts focused on promoting the album 'HOMETOWN,' which contains five songs, and appearances on various online programs to promote the album. Examples of accounts with high engagement include the oneplayground channel (TikTok) and oneบันเทิง (Facebook), which created videos promoting BamBam's appearance on the show "เฮ็ดอย่างเซียนหรั่ง." Another example is the accounts nychaa (TikTok) and yuikchk (Facebook), which promoted songs from the new EP album using song lyrics in their promotional materials.

From the perspective of the communicators, it was found that: Social media influencers The platform was able to generate the highest level of engagement on this issue at 88.91%, followed by general users at 6.22%, media and news outlets at 4.41%, and others at 0.46%. TikTok It had the highest engagement rate at 35.86%, followed by Instagram at 27.67% x 24.88%, Facebook at 10.01%, and YouTube at 1.58%.

Rank 7 popular on-screen couples: Ling-Aom (42,980,872 Engagement)

Lingling Kong and Aom Kornnapat created a sensation with their girls' love series "Only You The Series," which concluded in mid-October. Both also attended the Dior Spring-Summer 2026 fashion show at Paris Fashion Week (PFW) as influential figures in the Thai and Asian fashion industry.

The data shows that most posts relate to attending the Dior Spring-Summer 2026 event in Paris. Examples of accounts with high engagement include the Instagram accounts of orm.kornnaphat, linglingkwong, and achirakul. As for the promotion of "Only You The Series," most of it came from the official Channel 3 account, ch3thailand (TikTok), as well as fans who helped promote the series by creating short clips and parodies of scenes from the series, such as the account notrealneab (TikTok) which parodied the scene where Aira is protected.

From the perspective of the communicators, it was found that: Social media influencers The highest level of engagement on this issue was achieved at 87.99%, followed by general users at 7.06%, media and news outlets at 4%, brands at 0.95%, and by platform. X It had the highest engagement rate at 45.74%, followed by TikTok at 38.37%, Instagram at 13.71%, Facebook at 1.96%, and YouTube at 0.22%. 

Rank 8 series "Khemjira Must Survive" (38,288,360 Engagement)

"Khemjira Must Survive" (Khemjira the Series), a Thai horror-romance series produced by MundeeWorks Co., Ltd., has garnered continuous attention from viewers, creating a buzz since its first episode premiered in August 2568. The series reached its conclusion in October 2568, depicting the ghost Ramphung summoning evil spirits to deal with the teacher Pharan, and Khemjira's decisive decision to end the family curse.

The data shows that accounts with high engagement come from actors and media, especially actors' accounts such as janistarrr (TikTok), which posted behind-the-scenes footage of the spooky scene and the origin of the ghost's vengeance; and harit_keng (Instagram), belonging to the lead actor (Keng Harit), which discussed the content of episode 10 and invited fans to discuss and express their feelings of "not wanting it to end." Additionally, there were posts from the one31 (Instagram) account focusing on promoting the series' success and its top ranking on the iQIYI application.

From the perspective of the communicators, it was found that: Social media influencers The highest engagement rate on this topic was 83.58%, followed by general users at 13.12%, and media/news outlets at 3.30%. Platform X had the highest engagement rate at 41.61%, followed by TikTok at 37.10%, Instagram at 16.62%, Facebook at 4.19%, and YouTube at 0.48%. 

In ninth place, Kochabel Sarunrat secured the first runner-up position. Miss Grand International (35,918,747 Engagement)

Kochabell Sarunrat Puekpipat, representing Phuket and the reigning Miss Grand Thailand 2025, secured the first runner-up position at Miss Grand International 2025. She also won two major awards: Best National Costume and Best Swimsuit. This year's pageant was held at MGI Hall, Bravo BKK on October 18, 2025.

The data shows that most posts focused on congratulations, describing the atmosphere during the competition, especially the stage activities, and relationships with fellow contestants. Examples of accounts with high engagement include gotchabell (TikTok), which posted about feeling proud of the achievement; sparkupdate (TikTok), which focused on reporting on the competition; and Davinclinic (Facebook), the main sponsor, which posted congratulations on the winner.

From the perspective of the communicators, it was found that: Social media influencers The platform was able to generate the highest level of engagement on this issue at 90.85%, followed by general users at 7.55%, media and news outlets at 1.56%, and brands at 0.04%. TikTok The highest engagement rate was 75.48%, followed by Facebook at 13.98%, Instagram at 9.09%, YouTube at 0.73%, and X at 0.72%.

Number 10: Concerts Blackpink Deadline in Bangkok (33,076,057 Engagement)

"BLACKPINK WORLD TOUR" Blackpink's "IN BANGKOK" world tour concert, a major event by the idol girl group, was held at Rajamangala National Stadium in Bangkok from October 24-26, 2025. The atmosphere was lively and fun, with a large turnout of enthusiastic "Blinks" (Blackpink fans). However, one day after the concert, the passing of Her Majesty Queen Sirikit, the Queen Mother, forced the organizers to adjust the event format and request attendees to wear black or white clothing as a sign of mourning.

The data reveals that most posts focused on the atmosphere and impressions of attending the concert, as well as the band members' performances. Examples of accounts with high engagement include aonsomrutai (TikTok), which posted messages expressing love and appreciation for the performance; amnotlion (TikTok), which focused on sharing special experiences; and media accounts like THE STANDARD POP (Facebook), which highlighted interesting behind-the-scenes stories, such as Ma Muang or Num Sitthidej, who dressed up as Rose' and gained fame even in South Korea. Furthermore, one day after the concert, the passing of Her Majesty Queen Sirikit, the Queen Mother, led to the sharing of images of people observing a moment of silence in mourning at the concert, starting with a post from rto_the_vv (TikTok), which became a widely discussed topic on social media.

From the perspective of the communicators, it was found that: Social media influencers The highest level of engagement on this issue was generated by 84.26%, followed by general users at 14.45%, and media/news outlets at 1.29%, according to the platform. TikTok The highest engagement rate was 56.71%, followed by X at 20.28%, Instagram at 15.39%, Facebook at 7.59%, and YouTube at 0.03%.

Other interesting public issues.

In addition to the top 10 most talked-about issues, October also featured another interesting public issue ranked between 11th and 20th: the "Half-Price Plus" project. Details are as follows:

Half-and-Half Plus Project (27,085,206 Engagement)

The "Half-Half Plus" project is a government economic stimulus measure that builds upon the original "Half-Half" project. Its objective is to reduce the cost of living for citizens and stimulate domestic spending. It allows the general public to register for a co-payment benefit with the government. The project has received a very positive response from the public. The government announced that registration would begin from October 20-26, 2568, and the project would commence on October 29, 2568.  

The data reveals that most posts focus on providing information and guidance on the registration process and how to use the application, including addressing registration issues such as eligibility requirements and application usage. Examples of accounts with high engagement include: Anuwat Jadhai (Facebook), which consistently posts about the project, from basic information and registration periods to how to use the application after receiving benefits; yokanakorn (TikTok), which provides information about the project and the readiness of the "Paotang" application; and veerayatainam (Facebook), which highlights the challenges faced by elderly people in accessing the benefits due to device limitations.

From the perspective of the communicators, it was found that: Social media influencers The highest level of engagement on this issue was achieved through various platforms, with 76.62% participation, followed by media and news outlets at 19.14%, general users at 3.87%, and others at 0.37%. TikTok The highest engagement rate was 51.20%, followed by Facebook at 42.11%, Instagram at 3.90%, YouTube at 1.56%, and X at 1.23%.