This six-episode football sports series will focus on football competitions, employing a humorous communication strategy while incorporating the beauty of Nakhon Si Thammarat province – including its art, culture, customs, traditions, way of life, and the coexistence between Thai Buddhists and Thai Muslims. The goal is to foster understanding and appreciation of Nakhon Si Thammarat's culture.
Project Highlights
The series uses football-themed content and character humor, based on the principles of safe and creative media, as a communication strategy to generate viewer interest in the art, culture, customs, traditions, and way of life of Nakhon Si Thammarat province. It airs on Channel 3HD every Friday from 10:30 PM to 11:30 PM, from August 22nd to September 26th, 2025.
product
1. A series of six kick-and-fly episodes, each 45-60 minutes long, with a resolution of at least 1080p and English subtitles.
2. Public relations activities on online and social media: 337 pieces of work.
3. The series "Kick-and-Fly Kick" was viewed 5,765,184 times via online streaming platforms and social media.
4. Broadcasting the "Koo Tek Khaeng Bin" series through Channel 3 HD television station (1 channel).
Qualitative results
1. We received cooperation from network partners from the public sector, government sector, private sector, and individuals both in Nakhon Si Thammarat province and elsewhere.
2. Nakhon Si Thammarat Province has a more prominent tourism image in the dimension of soft power, encompassing customs and traditions, arts and culture, local wisdom, regional cuisine, handicrafts, natural attractions, architectural attractions, etc.
3. The soft power of Nakhon Si Thammarat province is becoming more widely known in a creative way, encompassing customs and traditions, arts and culture, local wisdom, regional cuisine, handicrafts, natural attractions, architectural attractions, and more.
Portfolio link

ch3plus website
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