(April 7, 2569) The launch of the 'Scam Literacy Thailand' project, a grant recipient from Thai Concent Co., Ltd., in collaboration with Nabi Asia as an academic partner, and supported by the Safe and Creative Media Development Fund, applies expertise in psychological approaches and collaborates with psychiatrists to use behavioral data to support scam prevention. The event took place at Le Méridien Hotel, Bangkok.
The launch event brought together representatives from government agencies, international organizations, the media, and academic institutions to collaboratively enhance efforts to combat digital fraud. Currently, the damage extends far beyond financial fraud, leading to widespread exploitation such as forced crime or human trafficking. Despite increased awareness campaigns, people continue to fall victim, reflecting a gap between knowledge and effective prevention. Analyzing the root causes of these crimes, the scams are rooted in exploiting human behavior, including trust, haste, and emotional pressure. Even with advancements in technology and artificial intelligence, these natural human behaviors remain unchanged. Therefore, the “Psychology of Scamming” project, Scam Literacy Thailand, was established to strengthen media literacy by integrating psychological approaches that empower individuals to be more aware and make better decisions under emotional pressure or intensity, and to develop practical tools for combating digital fraud.
Patcharaporn Pongtadsirikul, Director of Media Literacy and Monitoring at the Safe and Creative Media Development Fund, gave the opening speech, stating, “This project is a good example of applying knowledge from diverse fields, including mass communication, psychology, health, and behavioral research, to create understanding in society on complex issues. Preventing this type of threat isn't just about warning about scams; it requires helping people understand how deception is perpetrated psychologically and how we can build cognitive and decision-making resilience. It also reflects the collaboration of stakeholders from various sectors—media, academia, civil society, government agencies, and international organizations—all playing a crucial role in enhancing cyber literacy in society.”
Wipaporn Wongswang, Managing Director of ThaiConcent, said, “Preventing fraud cannot rely solely on providing information to raise awareness. We must also help people understand how decisions are made under pressure or intense emotions, so that they can cope when faced with real-life situations.”
Sang-hyun Park, Executive Director of DDP, Nabi Asia, said, “If fraud evolves with technology, then prevention must evolve with people. Therefore, understanding how humans think and respond in various situations is key to building true immunity.”
The project launch featured distinguished speakers including Wipaporn Wongswang, Managing Director of ThaiConcent; Ekraj Sabur, Country Officer for Thailand, United Nations Office on Drugs and Crime (UNODC ROSEAP); Police Colonel Chaichana Suriyawong, Superintendent (Investigation) of the Investigation Division, Anti-Human Trafficking Bureau, Central Investigation Bureau; and Sanghyun Park, Executive Director, Digital Fraud Prevention Project (DDP), Nabi Asia. For more information and media access, please visit: https://scamliteracythailand.com Explore psychological defense strategies here: https://nabiasia.org/
