1. Tailoring Thai Cultural Intellectual Property for the World
Thomas Polson, Executive Post and VFX Producer, suggested that Thai producers, not only should study from other successful cases in Asia, but also should create their own intellectual property by leveraging the country’s outstanding content features, such as horror genre, martial arts, food, family values, and local folklores as a narrative. The key was to impress audiences through universal storytelling that successfully delivered plots that everyone can understand and enjoy. Well-structured content is a key to well-developed media and story writers should avoid crowding too many ideas into one story.
2. Financing, Development, Production and Distribution. Perspectives from current Hollywood practices.
Michael Peyser was movie producer, media educator and innovator of digital craft and power of storytelling. He informed the audiences that the real drivers behind content production was the understanding of audiences’ preferences and the scope of that audience market ranging from mass markets to more specific niche markets. The development of AI technology had enabled the professionals to accurately forecast the size of target audiences, as well as perform financial analysis and budget planning. For fundraising, there are plenty of resources, ranging from government funding to investments by banks, large studios, equity fund, and wealthy private investors, as long as producers were able to present attractive ideas and stories.
3. Preparing for production, movie producer’s roles and responsibilities in the 21st century digital age.
Nicholas Simon, Founding & Managing Partner of Indochina Productions, shared his thoughts on the potential of Thai content despite the increasing popularity of Korean entertainment, Thai content had been also gaining more, well-deserved attention. It was recommended to begin media production with the stories that could really impress the producers and themselves, as well as capture interest from local audiences and capture international recognition.
4. Paradigm shift “The evolution of filmmaking in the area of Virtual Production.”
Erik Weaver, Head of Adaptive and Virtual Production at ETC, emphasized the importance of adopting visual effects (VFX). Increasingly used, particularly during the COVID-19 era, VFX has become the new standard as it played a part in reducing production costs.
5. Post Production Technology and Visual Effect
Punn Wiantrakoon was the filmmaker and Virtual Art Department Supervisor at Amazon Studios Virtual Production. He identified tools and technologies as the heart and soul of virtual production with the correct tools; artists and producers could collaborate their work together from anywhere in the world – both virtually and physically.
6. Entertainment Distribution
M.R.Chalermchatri Yukol, Program Director of VIU Thailand, expressed that streamers had always been searching for fresh and new content. To satisfy content buyers’ demand, producers should study the platform’s existing contents and structure to understand the audiences’ preferences toward that platform, in order to customize content and production for the specific platform. Elaborating on the approach, Yolanda Macias, Chief Content Officer of Cinedigm Corp. who had been responsible for acquiring global content rights for both online, cable, and broadcast distribution platforms, added that understanding the uniqueness of each platform, as well as creating connections with local producers, are important to platform developers in international marketing.
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